Building Relationships and Collaboration Between Africa’s Innovators and the World’s Leaders
- 11-12 June 2025
- Sandton Convention Centre, Johannesburg, South Africa
- Expected Audience: Department of Trade & Industry, Business Leaders, Policymakers, Entrepreneurs, SMEs, Women and Youth in Business, Public and Private Sector Representatives, and Industry Stakeholders
NextGen Africa: Connecting Entrepreneurs & SMEs to the G20 is more than an event—it is a movement that drives Africa’s economic evolution through innovation, strategic partnerships, and inclusive growth. By uniting Africa’s brightest business minds with global leaders, we are forging a new path towards sustainable development, economic resilience, and a globally competitive Africa.
Event Details
NextGen Africa is a transformative two-day event dedicated to fostering economic growth, innovation, and collaboration among Africa’s entrepreneurs, SMEs, women business owners, and youth. As the continent cements its position as a key player in the global economy, this event serves as a premier platform to connect Africa’s brightest business minds with global leaders, industry experts, and policymakers.
Aligned with the G20’s commitment to inclusive economic growth, NextGen Africa plays a vital role in amplifying the voices of African businesses, ensuring they have a seat at the table in shaping global trade and investment policies. The Business B20—the official G20 engagement group representing the private sector—provides critical insights and recommendations to drive business-friendly policies worldwide. Through discussions, networking, and strategic partnerships, NextGen Africa bridges the gap between Africa’s entrepreneurs and the international business community, positioning SMEs as key drivers of sustainable development.
By fostering collaboration between governments, private enterprises, and development organizations, NextGen Africa accelerates Africa’s economic transformation, empowering the next generation of business leaders to influence policy, access new markets, and drive innovation on a global scale.
Guided by five strategic pillars, the event is dedicated to empowering Africa’s business community
Agenda
NextGen Africa is a transformative two-day event dedicated to fostering economic growth, innovation, and collaboration among Africa’s entrepreneurs, SMEs, women business owners, and youth. As the continent cements its position as a key player in the global economy, this event serves as a premier platform to connect Africa’s brightest business minds with global leaders, industry experts, and policymakers.
Day 1 - Gala Awards Dinner
A Celebration of Visionaries & Change-Makers: The event kicks off with a prestigious Gala Dinner and Awards Ceremony on the evening before the main conference. This exclusive gathering honors individuals and businesses shaping Africa’s future, recognizing their contributions to innovation, trade, and economic advancement. It also provides a key networking opportunity for industry leaders, investors, and policymakers to build relationships that will fuel Africa’s next wave of growth.
Day 2 - Conference
Hosted by Sinayo Global, NextGen Africa is more than just an event—it is a movement to empower Africa’s next generation of business leaders, ensuring they have the resources, networks, and opportunities needed to thrive. By connecting Africa’s innovators with global stakeholders, the event lays the foundation for a more inclusive, prosperous, and interconnected African economy that supports long-term growth and sustainable impact.
Objectives
Building Relationships and Collaboration Between Africa’s Innovators and the World’s Leaders.
NextGen Africa is designed to create a dynamic platform where Africa’s entrepreneurs, SMEs, women business owners, and youth can connect with global stakeholders to drive economic growth, trade expansion, and sustainable development. Aligned with the event’s five strategic pillars, the key objectives are as follows:
FOSTER INCLUSIVE & DIVERSIFIED GROWTH
• Provide entrepreneurs, SMEs, women-led businesses, and youth with greater access to markets, funding, and business networks.
• Promote policies and initiatives that support innovation, skills development, and economic sustainability.
• Strengthen Africa’s participation in regional and global trade by leveraging diversity as a driver of economic prosperity.
CULTIVATE COLLABORATION
• Build strategic partnerships between large corporations, SMEs, entrepreneurs, and women-led enterprises to unlock market opportunities.
• Encourage cross-sector collaboration to facilitate knowledge-sharing, resource exchange, and business growth.
• Strengthen Africa’s trade presence on the G20 stage by showcasing the continent’s economic potential and innovation.
ACCELERATE FINANCIAL VELOCITY
• Address the challenges faced by SMEs and entrepreneurs in accessing funding and investment.
• Provide insights into alternative financing solutions, effective cash flow management, and investor readiness.
• Empower businesses with financial strategies to support growth, expansion, and long-term sustainability.
UNLOCK AFRICA’S TRUE POTENTIAL
• Break down barriers that limit African entrepreneurs and SMEs from accessing regional and international markets.
• Equip businesses with the knowledge, skills, and policy support needed to thrive in competitive trade environments.
• Drive Africa’s long-term economic transformation by fostering innovation and strengthening trade networks.
CHAMPION UNIFIED PROSPERITY
• Enhance Africa’s trade ecosystem by leveraging digital transformation and technology-driven solutions.
• Enable SMEs and entrepreneurs to expand cross-border trade through e-commerce, digital marketing, and innovative business models.
• Promote shared prosperity by ensuring all businesses—regardless of size or background—have the tools and opportunities to succeed globally.
Become a Strategic Partner
Partnering with us presents a unique opportunity to showcase your brand, engage with key industry players, and support the growth of SMEs and entrepreneurs. Through strategic sponsorship, you can position your organisation as a leader in fostering innovation and business excellence.
Expected Outcomes
FOSTER INCLUSIVE & DIVERSIFIED GROWTH
Increased market access and financial inclusion for African entrepreneurs, SMEs, women, and youth, fostering sustainable and inclusive economic growth across the continent.
CULTIVATE COLLABORATION
Strengthened strategic partnerships between big businesses, SMEs, and women-led enterprises, enhancing Africa’s visibility and participation in regional and global trade.
FINANCIAL VELOCITY
Improved access to funding and financial strategies for African SMEs and entrepreneurs, empowering them to expand and achieve long-term growth.
AFRICA UNLOCKED
Enhanced access to global markets and business networks, providing African businesses with the resources and skills to compete internationally.
UNIFIED PROSPERITY
Accelerated digital transformation and adoption of technology, enabling African businesses to scale globally and fostering shared economic prosperity.
By achieving these outcomes, NextGen Africa will drive significant economic empowerment for African entrepreneurs and SMEs, unlocking new trade opportunities and fostering a more resilient, prosperous, and interconnected African economy.
NEXTGEN AFRICA is a pivotal platform to drive meaningful discussions and forge actionable strategies for leveraging trading companies and partnerships to unlock the potential of intra-African trade. Sinayo Global invites stakeholders across the continent to join hands in this transformative journey toward economic integration and growth.