Our Vision
To celebrate human potential and the spirit of international unity and turning these moments into lasting memories.
Our Mission
To provide unmatched experiences for sports fans by harnessing the spirit of sport on the global stage.
What We Offer

Corporate Hospitality Solutions
Tailor-made packages that provide a unique platform for client engagement, team building, and networking in a dynamic sports environment.

Event Management
Leveraging our industry expertise to organize and execute impeccable sports events, whether it's a local tournament or an international championship.

Bespoke Sports Travel
From accommodations to transport, we handle every detail to ensure a hassle-free and enjoyable sports travel experience.

VIP Sports Packages
Access the best seats in the house at major sporting events, complemented by exclusive amenities and services.
Our Leadership
Our Commitment
Babalwa
Ngonyama
Babalwa Ngonyama is the Global CEO and major shareholder of Sinayo. Ngonyama is passionate, relatable, and solely focused on the development of leaders that are equipped to meet the challenges of tomorrow. Ngonyama prides herself on her ability to inspire curiosity and spark the desire for education and development. Ngonyama has dedicated her career and her life to developing human intellect and creating a sustainable, equitable and just society.
Ngonyama has occupied diverse leadership roles as a lead independent director and chairperson of various committees of South African entities at various stages of their lifecycles. The acclaimed CEO is also the founding chairperson of the African Women Chartered Accountants (AWCA), an organization whose key aim is to accelerate the development of black female Chartered Accountants. She currently serves on its Advisory Board.
In addition to leading Sinayo, Babalwa was a board member of Vukile Properties and a lead independent director of Hollard Life, Hollard Insurance, Kagiso Tiso Holdings and Vukile Properties. She was the audit committee chair of the latter two organisations. She was also a board member and the committee chair of Aspen and a lead independent director at Implats Ltd. Previously an audit partner at Deloitte’s, Safika Holdings Group CFO, and Chief Internal Auditor at Nedbank Ltd. She also served as the Chairperson of the University of Cape Town Council.